Paramount Network’s new scripted series, 68 Whiskey stands as the most-watched cable drama series premiere in over a year (November 2018). It is also the highest-rated cable drama launch since June 2019 among P25-54 (1.0 L+3 rating) and M18-49 (.77 L+3 rating) and since September 2018 among M25-54 (1.2 L+3 rating).
The series from Ron Howard and Brian Grazer’s Imagine Television and CBS Television Studios debuted on January 15. Across key demos, the series premiere drove double and triple-digit rating increases compared to the premiere’s L+SD ratings:
P25-54 L+3 rating: 1.0, 117+% from L+SD
M25-54 L+3 rating: 1.2, 110+% from L+SD
W25-54 L+3 rating: .90, 126+% from L+SD
P18-49 L+3 rating: .67, 102+% from L+SD
M18-49 L+3 rating: .77, +108% from L+SD
W18-49 L+3 rating: .57, +93% from L+SD
2 million total viewers in L+3: 126+% from L+SD
On social media, 68 Whiskey ranked as the #1 cable drama program of Wednesday based on total Facebook and Twitter video views. The series generated 4.5 million total views and 11,000 total engagements on Wednesday, across all platforms and pages.
68 Whiskey airs Wednesdays at 10 p.m. ET/PT on Paramount Network.
In the all-new January 22 episode, Roback, Davis, and Petrocelli make their way back to base through the treacherous desert; Roback makes a grand gesture to help out Alvarez, complicating things with Durkin; and Holloway takes a special interest in one of her patients.
Source: Paramount Network
